Over the last few years, social media sites have begun building ecommerce solutions directly into their platforms, allowing businesses to attract and sell to their target audience directly through their social pages.
With a few niche-specific exceptions, you shouldn't make social commerce the central piece of your sales strategy. It’s never a good idea to put all your eggs in a basket someone else controls.
But that said, if you aren’t taking advantage of social commerce in some capacity, you are most likely leaving money on the table. Read this to help you scoop that money right back up.