Despite the fact that there’s been plenty said about A/B testing, a lot of marketers still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test. The problem is that A/B testing is often over-simplified, especially in content written for store owners. The solution? Here’s everything you need to know to get started with ecommerce A/B testing, explained as plainly as humanly possible.